The Role of Branding Articles in Your Business

It does not matter what type of business you are planning to start with, advertising it in the right way is very important, especially if you are a start up company. Most of the people, who do not give more importance to the marketing part, are not able to sustain in the industry for long time. Therefore, when you are starting up a business, marketing it in the right way is very important. As internet is becoming as a major business hub these days, creating an online identity of your business is very important. Uploading a website of your business will also help you to grab the attention of worldwide customers. Moreover, marketing through internet is considered as one of the best options to reach maximum potential customers.

Apart from just creating a website, it is also very important to do the necessary aspects to run it smoothly on the net. You should also make sure that you are making regular updates in your site. This will ensure that you are an active client on the net. With the help of internet, you are not just improving your sales, but also your brand name. There are search engine optimization services available in the market, who will provide you articles and blogs about your business. If you are taking the assistance of these companies, they will provide you necessary services and tools, which are necessary for your business.

Most of the SEO services will provide branding articles on your website. These articles are nothing but content and information on your business as well as the products and services you provide in it. The branding done by these experts are more focused and effective. Therefore, even if you are a starting company, providing extensive and genuine information about your business will help you to attract a lot of customers. Moreover, when you are opting for online advertisement, you do not have to invest a huge budget on it unlike other marketing options.

If you are opting for the right services, which can provide you the best articles, you will be able to become well known in the particular niche and obtain the interest of many targeted audience. However, if you have to obtain all these benefits, it is quite imperative to look for a good SEO services. Although you will be able to find hundreds of options in front of you when looking for these services, selecting the right one should be done with proper research. If you have the right company, you will be able to take the assistance of professionals, who have good experience in the domain. They will help you to select the right type of marketing plan, considering your business as well as services you provide through it. There are also MBA articles provided in the market, which are authorized by experts.

Therefore, if you are really concerned about the success of your business, it is very important to find the right marketing strategy for it.

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Branding Article: Pepsi’s Missed Brand Opportunity

I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.

Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly stretch from year to year.

As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-old boy and Mean Joe Green. That commercial touched all of our senses; the agony of defeat, a fan’s elation with their idol, a friendship being forged between generations and a refreshing beverage that made everything ok. Coke continues to focus on the experience, while Pepsi focuses on taste.

Which is why I cringe every time I go to a restaurant that only carries Pepsi products; Sure, I’m happy, but what of those who prefer Coke? The waiter/waitress always asks if you would like a beverage before ordering, and an overwhelming majority of people reply, “I’ll have a Coke.” The wait staff them replies with the brand kiss of death:

“Is Pepsi ok?”

Is it ok? It’s like saying ‘no we don’t have Coke, but will you settle for this sub-par beverage?” And because they ask this way, the customer always reluctantly answers ‘yeah, I guess.’

For every restaurant, there should be an in-house Pepsi Brand Champion – someone who will train all restaurant employees on Pepsi’s passion, core values, culture and more importantly, how to make it preferred! Instead of making it the red-headed step child on the menu, they should wear buttons that read, ‘We Proudly Serve Pepsi Products’. There should be a branded way to respond to the unavoidable Coke question. There should be Pepsi soda glasses and other branded materials so that it’s no surprise to the customers. People do not choose restaurants because of the soda they carry, so Pepsi needs to step up and educate it’s captured audience on why they should be the choice of every generation.

tandembranding is a nation-wide branding firm, and we work with marketing directors to make their company famous. We specialize in industries that cater to the customer experience.

Article Marketing – How to Promote a New Brand Using Article Writing

So you just started a new business and you want to create awareness for your new brand. Article marketing can be a great way to build brand awareness. First, let’s try to understand why content marketing works for brand building.

Article marketing requires you, the business owner, to publish quality content on the Internet. You don’t have to pay a cent to your content published. But you do have to spend time writing and submitting articles. A brand is about creating a positive impression. Eventually, you want visitors to come to your website and think, “Oh right, I’ve read an article published by this website. It’s good stuff. Maybe the recommendations really work. Let’s purchase something and see.” And then you have got yourself a new customer.

No matter what niche you are in, you will have competitors. Assuming you are offering the same products and services as your competitors, customers are almost always going to buy from the Company with the best brand. So brand is also about trust. The customer chooses to buy because he trusts the brand.

From the above, you know that you have to achieve 2 things with your article writing.

1) Quality – The quality of your content is a reflection on the quality of the products that you are promoting. Write in good English, and give away useful tips. Show potential customers how to use the products you are selling.

2) Trust – This takes time. But article marketing works great because your content remains online for years. Every time a reader searches for information, your content appears in the search results. And if it’s good content, readers will learn to trust you.

Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.

How to Write Branding Articles For the Industry

There are a lot of people out there who claim to be Branding experts. Some of them work as consultants, some of them work in advertising agencies, and some wish they were working, probably laid-off due to the global economic meltdown. Many of these Branding experts, some self-proclaimed, are writing articles online and submitting them as online content.

Often, I am baffled at some of what I am reading, as it appears that these folks have no experience in the industry at all. If they are really experts why aren’t they submitting articles, reports, and white papers to BrandChannel dot com or some of the major well-known and well-respected marketing magazines?

Likewise, there is more to Branding then analyzing in hindsight the mistakes that major companies make with their brands as they fail to communicate to their brand loyalists. It’s amazing how many people will sit back and judge the decisions of companies, but have never participated in the Branding of anything big in their life.

During the last three years, I have written nearly 100 articles on the subject of Branding. Prior to my retirement, I ran a national franchise chain, and handled all the brand logos from start to finish over a 20 year period. I can tell you this, Branding might look easy, but it certainly isn’t easy in real life. For those that try to second-guess companies and their branding efforts, I think we should look at the writer’s resumes first.

If you are going to write quality content online about Branding, then I hope you will take a realistic approach, not be so quick to judge, and become part of the solution prior to a challenge or Branding crisis. Please consider all this.

5 Definitions of Article Marketing

People interested in making a living from the internet have probably heard of article marketing. Simply put, articles marketing is a technique where a person writes up specific information about a product, service or individual and then publishes it on specific sites referred to as article submission sites. Some of the main uses for article marketing include:

1. Search engine optimization
This is where one tries to get more visitors to a website and higher search engine rankings by getting links from high traffic websites. For instance, an owner of a pet food website will write up related articles and submit them to sites like EzineArticles with a back link to the home site. People interested in getting more information will visit the linked website. Over time, the site will start getting high quality visitors and therefore conversions.

2. Business branding
Article marketing is one of the most effective ways for a business to publicize its brand. All the business owners need to do is write up a lot of useful information geared towards creation of curiosity about business activities, products, opportunities etc. in readers’ minds. Depending on the quality of the articles and writing style, readers will forward them to their networks. This therefore causes the business brand and activities to be etched in the minds of many people. Over time, a company will be able to build a very good reputation by controlling the outflow of information to potential and current clients.

3. Affiliate marketing
Articles on marketing are one of the easiest tools to use in affiliate marketing. An online marketer will write up articles geared towards enticing a reader to perform a predestined action e.g. submit an email address, making a purchase etc. The marketer will either get a percentage of the sale or the entire amount depending on who the owner of the product is. The greatest advantage of using articles marketing for affiliate marketing endeavors is that a person does not need to have a high traffic site in order to generate leads. All he has to is balance quality and a sales pitch in order to get quality leads.

4. Educational purposes
The internet is one of the best places to get useful and updated information on virtually any topic. You can therefore use articles marketing to provide people with information, either for free or for a small sum. This is one of the ways authors use to market their books to the general public i.e. by writing short blurbs about the contents of a given book with the intention of increasing sales and readership. Educational articles on marketing tend to have very high conversion rates because they are directed towards specific niches e.g. nanotechnology, java programming etc.

5. Self promotion
Articles marketing can be used by people that want to make themselves known to the general public. For instance, a motivational speaker can have articles written on him and submitted to high traffic sites with the intention of getting more speaking engagements. This is usually more effective than using other media outlets like magazines.

In a nutshell, article marketing is one of the more effective ways of getting started in online marketing because very little technological expertise is required.

Branding Article: Pepsi’s Missed Brand Opportunity

I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.

Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly stretch from year to year.

As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-old boy and Mean Joe Green. That commercial touched all of our senses; the agony of defeat, a fan’s elation with their idol, a friendship being forged between generations and a refreshing beverage that made everything ok. Coke continues to focus on the experience, while Pepsi focuses on taste.

Which is why I cringe every time I go to a restaurant that only carries Pepsi products; Sure, I’m happy, but what of those who prefer Coke? The waiter/waitress always asks if you would like a beverage before ordering, and an overwhelming majority of people reply, “I’ll have a Coke.” The wait staff them replies with the brand kiss of death:

“Is Pepsi ok?”

Is it ok? It’s like saying ‘no we don’t have Coke, but will you settle for this sub-par beverage?” And because they ask this way, the customer always reluctantly answers ‘yeah, I guess.’

For every restaurant, there should be an in-house Pepsi Brand Champion – someone who will train all restaurant employees on Pepsi’s passion, core values, culture and more importantly, how to make it preferred! Instead of making it the red-headed step child on the menu, they should wear buttons that read, ‘We Proudly Serve Pepsi Products’. There should be a branded way to respond to the unavoidable Coke question. There should be Pepsi soda glasses and other branded materials so that it’s no surprise to the customers. People do not choose restaurants because of the soda they carry, so Pepsi needs to step up and educate it’s captured audience on why they should be the choice of every generation.

tandembranding is a nation-wide branding firm, and we work with marketing directors to make their company famous. We specialize in industries that cater to the customer experience.

How to Write Branding Articles For the Industry

There are a lot of people out there who claim to be Branding experts. Some of them work as consultants, some of them work in advertising agencies, and some wish they were working, probably laid-off due to the global economic meltdown. Many of these Branding experts, some self-proclaimed, are writing articles online and submitting them as online content.

Often, I am baffled at some of what I am reading, as it appears that these folks have no experience in the industry at all. If they are really experts why aren’t they submitting articles, reports, and white papers to BrandChannel dot com or some of the major well-known and well-respected marketing magazines?

Likewise, there is more to Branding then analyzing in hindsight the mistakes that major companies make with their brands as they fail to communicate to their brand loyalists. It’s amazing how many people will sit back and judge the decisions of companies, but have never participated in the Branding of anything big in their life.

During the last three years, I have written nearly 100 articles on the subject of Branding. Prior to my retirement, I ran a national franchise chain, and handled all the brand logos from start to finish over a 20 year period. I can tell you this, Branding might look easy, but it certainly isn’t easy in real life. For those that try to second-guess companies and their branding efforts, I think we should look at the writer’s resumes first.

If you are going to write quality content online about Branding, then I hope you will take a realistic approach, not be so quick to judge, and become part of the solution prior to a challenge or Branding crisis. Please consider all this.

The Role of Branding Articles in Your Business

It does not matter what type of business you are planning to start with, advertising it in the right way is very important, especially if you are a start up company. Most of the people, who do not give more importance to the marketing part, are not able to sustain in the industry for long time. Therefore, when you are starting up a business, marketing it in the right way is very important. As internet is becoming as a major business hub these days, creating an online identity of your business is very important. Uploading a website of your business will also help you to grab the attention of worldwide customers. Moreover, marketing through internet is considered as one of the best options to reach maximum potential customers.

Apart from just creating a website, it is also very important to do the necessary aspects to run it smoothly on the net. You should also make sure that you are making regular updates in your site. This will ensure that you are an active client on the net. With the help of internet, you are not just improving your sales, but also your brand name. There are search engine optimization services available in the market, who will provide you articles and blogs about your business. If you are taking the assistance of these companies, they will provide you necessary services and tools, which are necessary for your business.

Most of the SEO services will provide branding articles on your website. These articles are nothing but content and information on your business as well as the products and services you provide in it. The branding done by these experts are more focused and effective. Therefore, even if you are a starting company, providing extensive and genuine information about your business will help you to attract a lot of customers. Moreover, when you are opting for online advertisement, you do not have to invest a huge budget on it unlike other marketing options.

If you are opting for the right services, which can provide you the best articles, you will be able to become well known in the particular niche and obtain the interest of many targeted audience. However, if you have to obtain all these benefits, it is quite imperative to look for a good SEO services. Although you will be able to find hundreds of options in front of you when looking for these services, selecting the right one should be done with proper research. If you have the right company, you will be able to take the assistance of professionals, who have good experience in the domain. They will help you to select the right type of marketing plan, considering your business as well as services you provide through it. There are also MBA articles provided in the market, which are authorized by experts.

The Importance of Brand Marketing in Success of a Business

Are you planning start up a new product-oriented business? If so, you should know the fact that, your brand helps in the success and popularity of your business. Therefore, opting for the right brand marketing technique is very important for creating a good image of your company. Most of the people, who start new business will not give much importance to the marketing task. This will make them to shut down their dream organization within a short time. When you are not marketing your business in the right way, the customers will not be aware of the type of product or services you offer through it. This can create a low visibility and reputation of your company, which can lead to less customer flow. Therefore, when you are starting up a business, it is very important to ensure that you will perform an effective marketing campaign that can help you to improve your brand recognition.

When you are taking proper care on your brand image and work on it, the company culture will also start to improve automatically. However, in order to obtain this, you should develop your brand image with complete conviction. When you are selling any new product in the market, it is very important to promote it in the right way. Although, there are numerous marketing options available in the market such as media marketing, newspaper marketing etc, online marketing is considered as the best option in this competitive market. When you are marketing your business online, you will be able to access customers located all around the world. Moreover, online marketing is also considered as a cost effective option when compared to other marketing techniques available in the market today. For instance, when you have an official website of your business, you will be able to promote new products and services in it any time you require. On the other hand, if you are opting for media marketing or other marketing option, you may have to spend huge money again for promoting new products and services.

There are different online marketing methods available in the market that you can use for your business. For instance, writing and uploading branding articles on the net is also one such great option to improve the awareness of your business. When you are providing informative articles for your customers, they will trust your business as well as the products you provide through it.

In case, if you do not have enough time to write branding articles, there are also many free lancers as well as content writers available in the market, who will do the job for you. These individuals will provide you regular content of your business at a low cost. Apart from branding articles, they are also providing informative MBA articles for the customers. It is not just article marketing, but also there are many other methods and techniques available in the market for promoting your business online.