So you just started a new business and you want to create awareness for your new brand. Article marketing can be a great way to build brand awareness. First, let’s try to understand why content marketing works for brand building.
Article marketing requires you, the business owner, to publish quality content on the Internet. You don’t have to pay a cent to your content published. But you do have to spend time writing and submitting articles. A brand is about creating a positive impression. Eventually, you want visitors to come to your website and think, “Oh right, I’ve read an article published by this website. It’s good stuff. Maybe the recommendations really work. Let’s purchase something and see.” And then you have got yourself a new customer.
No matter what niche you are in, you will have competitors. Assuming you are offering the same products and services as your competitors, customers are almost always going to buy from the Company with the best brand. So brand is also about trust. The customer chooses to buy because he trusts the brand.
From the above, you know that you have to achieve 2 things with your article writing.
1) Quality – The quality of your content is a reflection on the quality of the products that you are promoting. Write in good English, and give away useful tips. Show potential customers how to use the products you are selling.
2) Trust – This takes time. But article marketing works great because your content remains online for years. Every time a reader searches for information, your content appears in the search results. And if it’s good content, readers will learn to trust you.
Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.